2007/10/21 Hellgate Beta’s In-Game Ads Raise Eyebrows

Oh no a computer game with more In-Game Ads! article from slashdot.org:

Your Rights Online: Hellgate Beta’s In-Game Ads Raise Eyebrows

Posted by Zonk on Sunday October 21, @02:29PM
from the use-the-coke-luke dept.


ari wins writes “IGN.com has up a post discussing the new EA/Flagship game Hellgate: London, and the in-game advertisements it includes to facilitate targeted marketing. Though ads in games aren’t exactly new, some Beta testers are objecting to their apparently off-putting presence. Users have also noted that accepting the game’s EULA means you submit to the collection of ‘technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware’.”

 [+] business, games, internet, privacy (tagging beta)

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